DCEA is pleased to announce that a world famous industrial design expert, Mr. Gordon Bruce will give a talk on "design and culture" for all DCEA members and general public. Based on his 40-year experiences in working with companies and design studios across the world, he will share his insights on influences of culture identity on the industrial design. As we all know that great influence of Bauhaus school on German auto designs, Scandinavian modern styles on Ikea furniture, school of Zen on Japan interior design, let's hear what Mr. Bruce will tell about his stories, and find out our Chinese culture identities, and think about how to help Chinese designs get accepted by the world.
DCEA is thinking out of box, with the help of newly formed technical council, trying to promote non-automotive fields in science and engineering for members and local communities. Detroit is not only about automobiles, but also great technologies in fields of design, biological science, IT, and all new frontiers. Let's work together to make Detroit area a well diversified economic hub and powerful economic engine in United States.
A brief biography of Gordon Bruce, Principal of Gordon Bruce Design LLC
For 39 years, Gordon Bruce has been a design consultant working in Europe, Asia and the USA. He is principal of Gordon Bruce Design LLC. He has worked with numerous multinational corporations – IBM, Mobil, Siemens, Samsung, Lenovo, etc. – on many different kinds and scales of products; from airplanes to computers to medical equipment, as well as design strategy and planning, etc. After working with Eliot Noyes & Associates: Architecture and Industrial Design, he began his own business in 1985, and in parallel, from 1991 to 1994, he was hired by Art Center College Design, in California, as consulting Vice President for Asian Affairs to set up a new campus in Kyoto while running design conferences Kitakyushu and Kyoto, Japan. He was then hired as Chairman of Product Design for the "Innovative Design Lab of Samsung", IDS, which was championed by Samsung's Chairman Lee, Kun - Hee. In Seoul, Korea, from 1995 to 1999 he created and ran a unique curriculum to reeducate Samsung's top designers.
In 2003, he was hired by Porsche Design to open and run their North American office. Bruce has worked with IBM’s advanced research groups, the Thomas Watson Research Center in New York, and their other centers in Zurich, Paris and Haifa, most recently designing a virtual / physical campus for ETH—Eidgenossische Technische Hochschule—in Zurich, Switzerland, where Einstein and several Nobel Laureates went to school. He was also hired by Moshe Safdie, the famous international architect, to design all the furniture for Safdie's Salt Lake City Public Library. He worked with Yao Yingjia as Chairman of the Design Consulting Committee for Lenovo’s “Innovative Design Center” (IDC) in Beijing and served as the consulting Honorary Chairman of Design for Changhong, the largest TV manufacturer in China for four years. For six years, he worked as overall consultant for OSIM, in Singapore, and GE Appliance last year and is working presently with Bühler, in Switzerland and other clients in China. He is a visiting professor (and advisor) in the US and China for several Universities. He gives lectures and has also served as a design jury member. He has been a Red Dot judge for the last 5 years in Germany. He has written for many international design publications like AXIS in Japan. His book on Eliot Noyes, who created the fundamental principles for the design programs at IBM, Westinghouse, Mobil and Cummins, was published by Phaidon Press, London, in 2007.
Articles / reviews about Bruce’s book on Eliot Noyes:
http://www.amazon.com/Eliot-Noyes-Gordon-Bruce/dp/0714843504
http://www.businessweek.com/innovate/content/jan2007/id20070129_164109.htm
http://www.forbes.com/free_forbes/2007/0226/118.html
http://www.interiordesign.net/article/475136-Books.php
http://www.wallpaper.com/art/retrospective-eliot-noyes/1283
http://blog.fastcompany.com/archives/2007/04/13/the_designer_who_meant_b...
http://www.contract-specialties.com/newsletters/07-06-28%20CSI%20Reflect...
http://www.core77.com/blog/education/book_review_eliot_noyes_5814.asp
Articles and Reviews about Samsung IDS program:
http://www.cdf.org/issue_journal/samsungs_lessons_in_design.html
http://www.fastcompany.com/magazine/101/samsung.html?page=0%2C2
http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?item...
Design in China – Business Week Podcast
http://itunes.apple.com/us/podcast/businessweek-innovation-week/id104436542
Select interview on 1/22/07
